About LORING

LORING is a New York-based luxury womenswear brand, established by PARSONS MFA alumni LONG XU.

The design aesthetic of LORING offers a modern interpretation of folk art and handicraft by experiencing and respecting tradition and culture.

Designer Long Xu showed his first elaborate collection during SS2016 New York Fashion Week and quickly attracted attention from VOGUE, WWD, BOF and etc. Long's design also had been selected to be the final 8 of the 2016 H&M DESIGN AWARD.